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Ragan CEO Mark Ragan, publisher of PR Daily and Ragan.com, and PressPage co-founder and CEO Bart Verhulst have been exploring a partnership since they met at a conference in Amsterdam in 2012. PressPage makes brand journalism easy, something Ragan has been advocating for years.

The platform allows communicators to create rich media sites and easily update with stories, photos and video. And it turns “press release graveyards”—forgotten caches of old announcements—into powerful tools for search engine optimization.

The PressPage platform frees Web publishing from the stranglehold of IT and places it in the hands of public relations and corporate communications.

Communicators need something that allows them to be up and running as publishers in a matter of weeks. PressPage has created the platform for them. Everything is there, and it’s easy to use. And it conforms with everything I teach in my workshops.

Mark Ragan, CEO of Ragan.com and Publisher of PRDaily.com

The partnership makes sense from Verhulst’s side of the Atlantic as well. He calls Ragan “one of the forefathers in brand journalism,” allowing PressPage to reach a target audience of communicators.

Mark Ragan’s vision of brand journalism is perfectly aligned with the mission of PressPage.

In his workshops, Ragan adds, PR pros and other communicators say they love the idea of taking a big-media approach to publishing: ditching the corporate-speak, telling stories, producing video and photos. But they complain that they must bug overworked IT people every time they want to tweak an article or add an infographic online.

PressPage not only solves this problem, it also makes it easy to push out content to Facebook, Twitter, LinkedIn, and other social media. Tick the relevant boxes, and it automatically posts to those channels. Users can edit the text to adapt their voice for each platform.